They’re used to American-style sports television. “They’re used to sports television in a certain way. And surely, our job is to appease the vocal echo chamber of these established soccer fans who have had their forums and their websites running for a long time, but to also appeal to this huge section of potential audience that’s out there. So there’s this huge potential sports fan who are prepared to watch soccer. “If you think a top Premier League game here will get 1.5 million viewers or something like that, but last summer’s Women’s World Cup… over 30 million people watched it. “But speaking with Eric and David, I’m not so sure that’s the best way that FOX should take. “There’s a hardcore niche group of Anglophiles and Europhiles who want the sport to be covered in an English style and an English way with English voices,” said Whitehead. To illustrate our points, here are Whitehead’s own assertions from the podcast (which we definitely recommend listening to): By doing so, he confirmed our worst fears and gave us a clearer picture why most of FOX Sports’ soccer coverage is unwatchable (except for what really matters, the games themselves). In the discussion, Whitehead defended FOX’s dumbing down of soccer coverage, how he prefers manufactured debates to real opinions as well as why he champions rehearsed discussions instead of more authentic analysis before games. The interview with Whitehead, an Englishman who has worked for FOX Sports in the United States since 2012, helped peel back the curtain to reveal how out of touch FOX Sports is with the soccer fans in the United States.
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